Ethos and Values
Our Ethos
At Dingwall Amateur Swimming Club, we believe that success in swimming is built on high standards, consistent effort, and a supportive team environment. Our aim is to help every swimmer develop strong technique, confidence, and resilience while enjoying their time in the sport.
We are committed to doing things properly. Swimmers are encouraged to work hard, take pride in their progress, and grow as individuals, supported by positive coaching and a strong club culture.
Our Values
Dream
We encourage swimmers to dream big and believe in their potential. Every swimmer is supported to set goals, develop confidence, and take pride in their personal journey, whatever their starting point.
Aspire
Progress comes through commitment and attention to detail. We promote a mindset of continuous improvement, where swimmers are encouraged to listen, learn, accept feedback, and take responsibility for their development.
Swim
Technical excellence matters. Across all squads, swimmers are taught strong fundamentals, legal skills, and race awareness. High standards are expected in training, with an emphasis on good habits, consistency, and purposeful practice.
Conquer
Challenges are part of the process. We support swimmers to build resilience, confidence, and mental strength, helping them learn from setbacks and celebrate success. Progress is earned through perseverance and a positive attitude.
Our Training Culture
Training at Dingwall ASC is structured, engaging, and purposeful. Swimmers are expected to:
- Train with focus and intent
- Strive for technical accuracy and legal skills
- Show respect to coaches, teammates, and facilities
- Take pride in effort, attitude, and behaviour
Feedback is given regularly, expectations are clear, and swimmers are supported to meet high standards at every stage of their development.
Teamwork and Respect
Dingwall ASC is a team. We value open communication, mutual respect, and sportsmanship between swimmers, coaches, volunteers, and families. Success is shared, challenges are faced together, and every swimmer is encouraged to feel supported and included.
Our Commitment
By being part of Dingwall ASC, swimmers and families commit to upholding the values of the club. In return, we commit to providing high-quality coaching, a safe and inclusive environment, clear expectations, and consistent support to help every swimmer succeed.

